Friday, January 31, 2014

What Competition Can Do

The Superbowl is a demonstration of what competition can produce. Each player competes with others to get on the team. The teams compete with each other to get into the Superbowl. Even advertising companies compete with each other to make the best ads.

Each competitor's innovation or extra effort forces the other competitors to bring their level of excellence up another notch.

While you're watching the Superbowl, amazed by feats of athletic execution, think about this: Shouldn't we see what transportation fuel — the most important strategic commodity on earth — could do with the same kind of vigorous competition?

The Open Fuel Standard would make that happen.

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